Work
Work that connects music culture, talent discovery, A&R strategy, creative collaboration and technology. One published product, one piece of independent research, and ongoing writing.
COMPLETED
iDiscovr
A creative discovery app for African creatives, available on the Apple App Store and Google Play. I founded it with Chidera, my Co-founder & CTO.
It helps creatives find one another and connect for potential collaboration through talent, skills and creative compatibility.
- role
- Founder
- co-founder & cto
- Chidera
- category
- Creative discovery, collaboration, technology
INDEPENDENT RESEARCH
Talent Acceleration & A&R Operations Blueprint
A 13-slide document on talent intelligence, creative and producer operations, artist A&R and release execution.
- role
- Author (independent)
- format
- 13 landscape slides (PDF)
- created
- October 2026
Music culture and creative work
Independent writing, commentary and analysis on Afrobeats and the music business, each piece linked to where it was published.
- The Sarz Academy (TSA) is quietly one of the most important institutions in African music. Here’s why
- Why choosing the right music distributor matters more than artists realize
- Industrialized streaming fraud (bot farms) and its impact on data integrity and market trust for Afrobeats