iDiscovr: creative discovery for African creatives
A completed app, available on the Apple App Store and Google Play, that helps creatives find one another and connect for collaboration through talent, skills and creative compatibility. I founded it with Chidera, my Co-founder & CTO.
- my role
- Founder
- co-founder & cto
- Chidera
- official launch
- 12 August 2026
- available on
- Apple App Store and Google Play
The problem and opportunity
I kept seeing capable artists who struggled to reach their potential because they lacked access to networks, collaboration, support and a genuine team around their craft. A lack of collaboration and gatekeeping were part of that. I focused on African creatives because it is the market I know.
The opportunity: make creative ability easier to find, independent of follower count, and help creatives connect on talent, skills and creative compatibility. The ambition is a decentralised “Lagos” for creative networking, where useful networks and collaboration depend less on physical proximity or gatekeepers.
The idea
iDiscovr is built around three steps, as described on its official website and Google Play listing.
- DiscoverSwipe through profiles built around real music and creative work, not follower count.
- MatchWhen two people are both interested, they match.
- CollaborateMessage, share files and move projects forward in the app.
The app also lets industry stakeholders, such as labels, managers, A&Rs and scouts, discover talent. That link between creatives and the people who look for them connects directly to my interest in A&R and talent discovery.
My role and the team
iDiscovr has two co-founders with distinct, complementary areas of responsibility. I founded it and led the product, design, brand and business side. Chidera, Co-founder & CTO, led the technical side.
Dubem: Founder
focusProduct vision, research, creative direction, user experience, business strategy, marketing and operations
- Developing the original idea and vision for iDiscovr
- Researching the problem the platform addresses and defining product requirements
- Leading interface design and shaping the user experience, interactions and overall product direction
- Developing the brand identity, positioning and business strategy
- Leading marketing, promotion and operational initiatives
- Initiating and organising meetings, partnerships and growth initiatives
- Providing direction on product features, user needs and the overall platform experience
Chidera: Co-founder & CTO
focusTechnical leadership, engineering, product implementation and technical team building
- Leading the technical development and implementation of iDiscovr
- Overseeing technical architecture, engineering decisions and product functionality
- Managing the technical aspects of building and maintaining the platform
- Leading technical hiring and recruitment to build the team needed to develop the product
- Handling publication of the app to the Apple App Store and Google Play
- Translating product requirements and design direction into a functioning application
The product experience
The app includes a swipe-based Discover feed where creatives showcase their sound with video and gallery content, saved profiles, messaging with text, media and voice notes, a project board for collaborating on music projects, and profile and account settings, as listed on its Google Play page.
From the app
Design mockup
Names in these images are placeholders or demo accounts. Any real people shown appear with their permission. Design mockups are labelled as such and are not production screens.
From concept to launch
iDiscovr began as an idea and is now a completed app, published on both the Apple App Store and Google Play.
- november 2025
- Researched the problem and developed the iDiscovr name
- february 2026
- Planning began
- 7 may 2026
- First design completed and external testing began
- july 2026
- App Store activity began, ahead of the official public launch
- 12 august 2026
- Official public (marketing) launch
The official public launch on 12 August 2026 was the marketing launch. It was not the first time the apps appeared in the stores.
- apple app store
- View the listing (opens in a new tab)
- google play
- View the listing (opens in a new tab)
Challenges and decisions
The challenge I set out to address was access: capable creatives without the networks, support or team to move forward. These are the product decisions I can describe.
- Focus on African creatives, because that is the market I know.
- Design around collaboration barriers and gatekeeping by making talent and networks easier to reach.
- Design for discovery and compatibility, as well as for practical collaboration.
- Build for creatives in dispersed regions to connect with one another and with industry opportunities.
Outcome
iDiscovr is a completed product, available on both the Apple App Store and Google Play.
Reflection
A belief sits behind all of this: support and a network around an artist’s craft can make a substantial difference. That is my perspective on why the product matters, not a measured outcome.