I work where music culture, talent discovery and creative technology meet.

A creative discovery app for African creatives, available on the Apple App Store and Google Play. I founded it with Chidera, my Co-founder & CTO.

Talented creatives can struggle to find collaborators and opportunities because discovery tends to follow existing networks, visibility, geography and follower counts. I founded iDiscovr to make creative ability easier to find and to help creatives connect for collaboration through talent, skills and creative compatibility. I led the product vision, research, design, brand, marketing and operations; Chidera, Co-founder & CTO, led the technical build.

The app includes a swipe-based Discover feed, saved profiles, messaging with text, media and voice notes, and a project board, and lets industry stakeholders discover talent. (As listed on Google Play.)

1. DiscoverFind creatives by their work and skills, not their follower count.
2. MatchConnect on talent, skills and creative compatibility.
3. CollaborateMove creative projects forward together.

started as

An idea on 15 April 2025

official launch

12 August 2026

now

A completed app on the Apple App Store and Google Play

my role

Founder

co-founder & cto

Chidera

Read the iDiscovr case study

I write about Afrobeats and developments in the music industry, explain parts of the business to artists, and break down songs to show what they say and where they come from.

Written by Dubem, published by iDiscovr Media. Each piece below links to its original.

• X · 26 February 2026

  The Sarz Academy (TSA) is quietly one of the most important institutions in African music. Here’s why (opens X in a new tab)

• Substack · 4 August 2026

  Why choosing the right music distributor matters more than artists realize (opens Substack in a new tab)

• Substack · 20 July 2026

  Industrialized streaming fraud (bot farms) and its impact on data integrity and market trust for Afrobeats (opens Substack in a new tab)

  Focus: stream bots.

• Substack · 29 May 2026

  Live-Blogging a Crash Landing: Inside Bims’ Audio Diary (opens Substack in a new tab)

  A breakdown of the connections between many songs in Bims’ discography.

  behind the pieceIt took substantial research to understand the connections.

See all music writing and analysis

• X (iDiscovr Media) (opens in a new tab)
• Substack (iDiscovr Media) (opens in a new tab)
• Instagram (iDiscovr) (opens in a new tab)
• LinkedIn (opens in a new tab)

A 13-slide talent acceleration and A&R operations blueprint, written independently for a WeTalkSound internship application.

This was an independently developed application document. It was not commissioned by WeTalkSound and is not an official WeTalkSound publication.

Its argument: after discovery, the real opportunity is organising what a company already knows about a creative (talent intelligence), keeping creative and producer work moving to delivery, applying a structured A&R lens, and treating audience response as A&R information.

Read the blueprint case study

Download the full blueprint (PDF)

First-Class Software Engineering graduate. My engineering training shapes how I research, structure and deliver creative and operational work. What drew me to the business side of music is seeing talented artists struggle to reach their potential when access to networks, collaboration and genuine support is limited.

education

B.Sc. Software Engineering, First-Class Honors, 2021 to 2026

experience

NIGCOMSAT

• Research before execution
• Clear communication and timely reporting
• Attention to detail
• Breaking complex work into manageable steps
• Following through on responsibilities

More about Dubem