X · 26 February 2026
Music & Culture
I write about Afrobeats and the music industry, explain how the business works to artists, and break down songs to show what they say and where they come from. Each piece links to where it was published.
What I write about
- Afrobeats and developments in the music industry
- How the music business works, explained for artists
- Songs: their ideas, messages and cultural context
- How music, artists, audiences and culture shape each other
- Talent discovery and artist development
The writing is independent commentary and analysis. Written by Dubem, published by iDiscovr Media. It appears on iDiscovr Media's X and Substack accounts, with song breakdowns also shared on its Instagram.
Selected writing
Substack · 20 July 2026
Industrialized streaming fraud (bot farms) and its impact on data integrity and market trust for Afrobeats (opens Substack in a new tab)
Focus: stream bots.
Substack · 29 May 2026
Live-Blogging a Crash Landing: Inside Bims’ Audio Diary (opens Substack in a new tab)
A breakdown of the connections between many songs in Bims’ discography.
behind the pieceIt took substantial research to understand the connections.